This was most definitely not our last Rodeo.
There’s a certain kind of magic that happens when craft, character, and a touch of sugar collide—and the latest film from Crows Nest Films captures it in the most delicious way imaginable.
Set between the buzzing streets of Notting Hill and the more understated charm of Reading, this beautifully shot piece tells the story of Rodeo Doughnuts: a brand that has journeyed far from its Australian roots to carve out a distinctly British identity. But this isn’t just a film about doughnuts—it’s about evolution, ambition, and the people who bring ideas to life.
At the heart of the production is a seamless collaboration between directors Carney and Fleur and producer Victoria Furness at Cream Content. Together, they’ve crafted a visual narrative that feels as indulgent as the treats it celebrates. Every frame is considered, every texture amplified—from the glossy sheen of a freshly glazed doughnut to the quiet, early-morning rhythm of preparation behind the counter.
The dual-location shoot plays a crucial role in shaping the film’s tone. In Reading, there’s a sense of grounded authenticity—a place where the day-to-day graft of building a business is palpable. Meanwhile, Notting Hill offers a vibrant, almost cinematic contrast, reflecting the brand’s growing presence and its connection to a broader cultural moment. The interplay between the two gives the film both intimacy and scale.
Central to it all is Rodeo Doughnuts owner Tom Anderson, whose story unfolds with warmth and candour. He speaks not just of recipes and retail, but of reinvention—how an Australian concept was carefully adapted to resonate with a UK audience without losing its soul. There’s a humility in his words, but also a quiet confidence that comes from knowing exactly what makes his product special.
Tom also highlights the pivotal support of EDF Small Business, whose backing has helped power Rodeo Doughnuts through key stages of its growth. Rather than feeling like a footnote, this partnership is woven naturally into the narrative—another ingredient in the mix that has allowed the brand to flourish.
What makes this film truly stand out is its sensory richness. You can almost taste it—the crisp bite, the soft interior, the sweetness that lingers. But beyond that, you feel it: the early starts, the risks taken, the incremental wins that build something meaningful over time.
It’s a testament to what can happen when storytelling is treated with the same care as the subject itself. Under the guidance of Carney, Fleur, and Victoria Furness, this is more than a brand film—it’s a portrait of passion, persistence, and the pursuit of something irresistibly good.
And by the end, one thing is certain: you won’t just want to watch it—you’ll want a doughnut in your hand.